To support healthcare professionals in improving adherence, a series of articles has been developped to provide digestible learning resources around the role behavior science plays in adherence, including practical insights relating to therapy areas. The articles provide a useful companion to a series of masterclasses where the subjects of adherence and behavioral science are explored in more depth.


Latest articles

The Behavior Change Wheel: A framework for improving adherence

Improving patient outcomes and adherence requires an actionable framework Previous articles in this series demonstrate that non-adherence is a significant public health issue in patients with neurologic disease. A study conducted in Europe in 2004 estimated that the annual economic cost of neurological disease (including dementia, epilepsy, migraine and other headaches, multiple sclerosis, Parkinson’s disease…

Central Nervous System

The Transtheoretical Model and the “stages” of patient adherence

The Transtheoretical Model: a tool for influencing positive behavioral change Neurological disorders are a significant public health issue worldwide.1 Non-adherence to therapy for these conditions results in poor response to therapy, impacts on the quality of life of patients and causes associated costs to them and healthcare systems.2,3 Non-adherence rates have been shown to be…

Central Nervous System

The Theory of Planned Behavior: A Patient’s Control Dilemma

How do people make difficult decisions? How do people decide which career to undertake, what car to buy, or whether to take medication? Important decisions are typically the result of some degree of thought and planning, a process that Daniel Kahneman labelled “System 2” thinking in his groundbreaking book, Thinking Fast and Slow.1 What is…

Central Nervous System

Understanding Patient Attitudes: The Health Belief Model

The Health Belief Model (HBM) is a model to help understand what patients believe about their health The HBM can be used to identify detrimental patient behaviors caused by a poor understanding of a condition or treatment The HBM can be used to structure interactions with patients to enhance their understanding of treatment and lifestyle…

Central Nervous System

Patient behavior and the drivers of vertigo treatment adherence

Non-adherence factors may be organized into five categories: socioeconomic, health care team and system-related, disease-related, therapy-related, and patient-related. Behavioral drivers of non-adherence are both intentional and unintentional. Despite extensive research, no single model has yet been shown to be highly accurate in predicting patient adherence. Treatment adherence offers a significant opportunity for improved outcomes Characterizing…

Central Nervous System

The impact of non-adherence to therapies for neurological disorders: higher costs and worse outcomes

Increasing adherence to therapy represents a significant opportunity area for improving outcomes. Increased adherence can improve the clinical outcomes and quality of life of patients with neurological disorders.1,2 Patients with Parkinson’s disease have higher medical-care needs, often miss work and require care; these effects contribute to the overall economic burden.3 Patients with uncontrolled epileptic seizures…

Central Nervous System

Patient adherence: An opportunity for improving outcomes in neurologic diseases

Neurological disorders are a growing burden for healthcare systems worldwide.  Neurological disorders contributed to 5–10% of the global burden of disease in 2005 (assessed in disability-adjusted life years).1 Conditions such as Parkinson’s disease and epilepsy have significant associated costs and reduced quality of life for patients.2,3 Treatment of these chronic diseases requires patients to incorporate…

Central Nervous System

The Behavior Change Wheel: A framework for improving menopause therapy adherence

Interventions designed to improve therapy adherence are often designed without any understanding of what drives patient behavior; as a result, they are only moderately effective.  The Behavior Change Wheel (BCW) framework is a useful model for understanding and characterizing adherence behavior.  The BCW highlights the importance of addressing patients’ specific concerns regarding their menopause therapy. …

Menopause

Activating menopause patients to improve outcomes

The Patient Activation Measure (PAM) and Medication Adherence Questionnaire (MAQ) are tools that providers can use to evaluate patients’ health behavior. The PAM can be used to evaluate patients’ ability to manage their health and conditions; the MAQ can be used to evaluate patients’ level of adherence to their prescribed therapies. Providers can use the…

Menopause

Heuristics and decision-making: What are the effects on women going through menopause?

The human mind has evolved to make decisions and draw the most plausible conclusions regardless of the quality of the available information. The decision-making process is influenced by heuristics, or cognitive shortcuts, that can have a significant effect on adherence when relevant information is limited. Understanding heuristics can significantly help us to understand patients’ adherence…

Menopause

Two systems of thinking: Why do rational people make irrational choices, and how can the answer help us better understand menopause?

Behavioral science indicates that people make decisions, including medication adherence decisions, using two systems of thinking: System 1, which is rapid but intuitive and biased, and System 2, which is rational and reflective but complex. Humans tend to favor System 1 thinking. Understanding the human decision-making process allows for a better understanding of menopausal women.…

Menopause

Menopause’s impact on women’s lives and adherence to treatment during the peri- and post-menopausal period

When symptomatic, menopause can have a profound impact on multiple aspects of a woman’s life, including work3, family life, and sex life4, among others. Adherence to treatments for menopausal syndrome and other diseases during the peri- and post-menopausal period is crucial to women’s health outcomes.11-14 Menopause syndrome can impact quality of life All women experience…

Menopause

A Holistic Perspective on the Menopause Transition to Improve the Patients’ Experience

Approximately 1.2 billion women worldwide will be menopausal by 2030.2  A woman’s experience with menopause is complex; it is shaped by various biological, cultural, ethical, social, psychological, situational, and behavioral factors.6  Physicians must consider these aspects during their interactions with menopausal patients to improve women’s health outcomes and quality of life.  Effective peri- and postmenopausal…

Menopause

Is nudging enough to achieve behavioral changes at short notice?

Nudging is a powerful tool in helping people make the right decisions without forcing them to do so. It has been widely used by public authorities to help the general public adopt behaviors beneficial to them, that otherwise they would tend not to adopt. In his groundbreaking book “Nudge”, Nobel prize winner Richard Thaler gives…

General Topics

Pandemic outbreak management: a behavioral science perspective

Pandemics are not new to the humankind, and the coronavirus is just the latest (and most probably not the last) of them. A considerable number of the pandemics were dealt with medically, through vaccination.1,2 This was the case for polio, smallpox, rubella, to name but few. These diseases had been killing great numbers of people…

General Topics