Adherence is a behavior.
Do we have the right one?

The global challenge: Half of the patients do not take their medication as advised and one-third never fill their prescriptions1. Medication non-adherence is a significant global health issue, leading to worsened clinical outcomes and increased healthcare costs2.

Do patients simply forget?
No! It’s far more complex.

Medication adherence is a complex human behavior1.

Objective: Abbott aims to address this challenge through its a:care program, which merges digital health and behavioral science to improve patient engagement with their treatment. With this objective, we bring to you the third edition of the:

Third edition highlights:  The 2024 a:care Congress will focus deeper on the complexities of human behavior driving non-adherence and explore the impact of a reality involving new technologies and artificial intelligence.

Join the transformation: The congress invites healthcare professionals globally to share strategies and insights on transforming care practices, emphasizing patient-centric approaches and the role of behavioral science in fostering medication adherence.

Embrace the challenge, change the narrative!

Listen to our panel of 12 international experts across various specialties and therapy areas, including Dr. Sheri Pruitt (Chairperson) and Prof. John Weinman (Honorary Chair), as they set the stage for adherence dialogue.


Dr. Sheri Pruitt,
Former Director of Behavioral
Science Integration, Kaiser
Permanente, Independent
Behavioral Science Consultant – US


Prof. John Weinman,
Professor of Psychology,
King’s College – UK

Explore how the right behaviors lead to adherence.

Redefine Healthcare Standards
Mark you calenders for the a:care Congress

Registration will open soon

More information on the previous a:care congress is available at:


  1. Brown MT, Bussell JK. Medication adherence: WHO cares? Mayo Clin Proc. 2011 Apr;86(4):304-14. doi: 10.4065/mcp.2010.0575.
  2. Lam Wai Yin and Fresco Paula. Medication adherence Measures: An overview. BioMed Research International. 2015