welcome to A:Care

A pioneering program designed for healthcare professionals and their patients that encourages improvements in adherence to treatment. Armed with the latest techniques in behavioral science and evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:

  • Recognizing the challenges of non-adherence
  • Improving medication adherence by understanding its drivers
  • Changing mindsets from “treating diseases” to “treating people”


The world’s largest congresses on medication adherence and behavioral science; endorsed by 65 medical societies across the world, and two international societies, the International Society of Hypertension (ISH) and the International Society of Gynecological Endocrinology (ISGE).


Articles have been developed to support healthcare professionals in improving adherence. These articles offer easy-to-understand resources on how behavioral science influences adherence, along with practical insights for specific therapy areas. They complement a series of in-depth masterclasses that delve into adherence and behavioral science topics.

Addressing mental health stigma to improve medication adherence

According to Global Burden of Disease (GBD) 2019 data, a large proportion of the disease burden is attributable to mental disorders with no evidence found in its reduction since 1990. Mental disorders accounted for 654.8 million estimated cases in 1990 which further exceeded 970.1 million cases in 2019, corresponding to an increase of 48.1%4. Individuals…

Central Nervous System
An old lady with happy mood with open arms

Innovative drug delivery: Can it deliver on the promise of medication adherence  ?

Improving medication adherence is touted to have a greater impact on treatment outcomes than the improvement in any one specific treatment. However, it remains a formidable challenge due to its multifaceted nature impacting population health, quality of life, and health economics2.  Barriers to non-adherence are multifactorial and dependent on factors such as2,  Conventionally, interventions to…

General Topics


The A:CARE program aims to help reinforce the alliance between the patient and their healthcare provider team. A:CARE offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.

A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.



A validated predictive behavioral diagnostic tool
for better health through better adherence.1


A digital solution to help your patients to cope with their
condition and stick to their treatment.


The a:care program is being recognized by national and international
medical societies and public institutions.


  1. De Bock E, Dolgin K, Arnould B, Hubert G, Lee A, Piette JD. The SPUR adherence profiling tool: preliminary results of algorithm development. Curr Med Res Opin. 2022 Feb;38(2):171-179. doi: 10.1080/03007995.2021.2010437. Epub 2021 Dec 11