welcome to A:Care

A pioneering program designed for healthcare professionals and their patients that encourages improvements in adherence to treatment. Armed with the latest techniques in behavioral science and evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:

  • Recognizing the challenges of non-adherence
  • Improving medication adherence by understanding its drivers
  • Changing mindsets from “treating diseases” to “treating people”


The world’s largest congresses on medication adherence and behavioral science; endorsed by 65 medical societies across the world, and two international societies, the International Society of Hypertension (ISH) and the International Society of Gynecological Endocrinology (ISGE).


Articles have been developed to support healthcare professionals in improving adherence. These articles offer easy-to-understand resources on how behavioral science influences adherence, along with practical insights for specific therapy areas. They complement a series of in-depth masterclasses that delve into adherence and behavioral science topics.

A:CARE HEOR study: improving medication adherence leads to better patient prognosis and significant cost saving in Thailand and Mexico

The initial findings from the a:care Health Economics and Outcomes Research (HEOR) study were recently showcased at both the American Heart Association (AHA) Congress and the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Congress. Medication adherence is crucial for predicting cardiovascular disease (CVD) outcomes in patients requiring secondary prevention. In developing countries, adherence to…

General Topics

Enhancing adherence to anticoagulant therapy in atrial fibrillation

Understanding atrial fibrillation and NOAC therapy Atrial Fibrillation (AF), a prevalent cardiac condition affecting approximately 2.3 million Americans, is characterized by an irregular and often rapid heart rate. This condition significantly increases the risk of stroke, heart failure, and other heart-related complications. The advent of Non-Vitamin K Oral Anticoagulants (NOACs): dabigatran, rivaroxaban, apixaban, and edoxaban…

Cardio Metabolic

Improving treatment outcome in mental health by enhancing medication compliance

Medication compliance in mental health Medication adherence, defined as the extent to which a patient follows a prescribed dosing regimen, varies widely among mental health patients, with rates ranging from 20 to 70%. Factors such as substance misuse, negative attitudes towards treatment, doubts about therapy’s effectiveness, and strained healthcare relationships contribute to this inconsistency across…

Central Nervous System

Overcoming barriers to medication adherence: a comprehensive guide

Medication adherence- a global concern Medication adherence is a critical component of healthcare, particularly when addressing chronic diseases. Nearly 75 percent of American consumers report not always following their prescription medicine as directed. This nonadherence is responsible for significant worsening of diseases, increased mortality, and a surge in healthcare expenses. A 2003 World Health Organization…


The A:CARE program aims to help reinforce the alliance between the patient and their healthcare provider team. A:CARE offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.

A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.



A validated predictive behavioral diagnostic tool
for better health through better adherence.1


A digital solution to help your patients to cope with their
condition and stick to their treatment.


The a:care program is being recognized by national and international
medical societies and public institutions.


  1. De Bock E, Dolgin K, Arnould B, Hubert G, Lee A, Piette JD. The SPUR adherence profiling tool: preliminary results of algorithm development. Curr Med Res Opin. 2022 Feb;38(2):171-179. doi: 10.1080/03007995.2021.2010437. Epub 2021 Dec 11