welcome to A:Care

A pioneering program designed for healthcare professionals and their patients that encourages improvements in adherence to treatment. Armed with the latest techniques in behavioral science and evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:

  • Recognizing the challenges of non-adherence
  • Improving medication adherence by understanding its drivers
  • Changing mindsets from “treating diseases” to “treating people”

OCTOBER 17, 2024

Half of your patients do not take their medication1.
No, they don’t forget it!

Medication adherence is a complex human behavior1.

Explore how the right behaviors lead to optimal adherence at the world’s largest congress on medication adherence and behavioral science.


Articles have been developed to support healthcare professionals in improving adherence. These articles offer easy-to-understand resources on how behavioral science influences adherence, along with practical insights for specific therapy areas. They complement a series of in-depth masterclasses that delve into adherence and behavioral science topics.

Improving chronic care medication adherence via collaborative models

Understanding medication non-adherence in chronic conditions According to World Health Organization (WHO), chronic condition tend to last longer and are the result of a combination of genetic, physiological, environmental, and behavioral factors4. Some of the examples are a depressive disorder; coronary heart disease; chronic obstructive pulmonary disease; diabetes; and high blood pressure1. The long-term nature…

General Topics

Impact of AI technologies on cardio-metabolic health and drug adherence

Navigating the global burden of cardio-metabolic diseases: Is AI the solution? Cardio-metabolic diseases, encompassing cardiovascular diseases, obesity, and diabetes, are significant contributors to global mortality1. Adhering to medication regimens is noted as crucial for successfully managing cardiovascular disease, as highlighted in our previous article “Medication adherence in cardiovascular disease”. Therefore, integration of Artificial Intelligence (AI)…

Cardio Metabolic

Unlocking adherence: The power of motivational interviewing in medication management

Medication non-adherence is a pervasive challenge in healthcare, leading to significant morbidity, mortality, and healthcare costs1. Motivational interviewing (MI) has emerged as a promising approach to enhance adherence by addressing the psychological barriers to medication compliance. Understanding Motivational Interviewing Motivational interviewing is a patient-centered counseling technique that enhances motivation to change by exploring and resolving…

General Topics

Connected health devices – the holy grail for improving adherence

From tradition to transformation: Navigating the shift In the recent past, traditional face-to-face healthcare model served as the cornerstone of medical practice, with individuals scheduling appointments with their General Practitioners in response to symptoms or for guidance on health concerns1. This approach changed dramatically with the onset of the global COVID-19 pandemic, which accelerated the…

General Topics


The A:CARE program aims to help reinforce the alliance between the patient and their healthcare provider team. A:CARE offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.

A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.



A validated predictive behavioral diagnostic tool for better health through better adherence.2


A digital solution to help your patients to cope with their
condition and stick to their treatment.


The a:care program is being recognized by national and international
medical societies and public institutions.


  1. Brown MT, Bussell JK. Medication adherence: WHO cares? Mayo Clin Proc. 2011 Apr;86(4):304-14. doi: 10.4065/mcp.2010.0575.
  2. De Bock E, Dolgin K, Arnould B, Hubert G, Lee A, Piette JD. The SPUR adherence profiling tool: preliminary results of algorithm development. Curr Med Res Opin. 2022 Feb;38(2):171-179. doi: 10.1080/03007995.2021.2010437. Epub 2021 Dec 11