welcome to A:Care

A pioneering program designed for healthcare professionals and their patients that encourages improvements in adherence to treatment. Armed with the latest techniques in behavioral science and evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:

  • Recognizing the challenges of non-adherence
  • Improving medication adherence by understanding its drivers
  • Changing mindsets from “treating diseases” to “treating people”


The world’s largest congresses on medication adherence and behavioral science; endorsed by 65 medical societies across the world, and two international societies, the International Society of Hypertension (ISH) and the International Society of Gynecological Endocrinology (ISGE).


Articles have been developed to support healthcare professionals in improving adherence. These articles offer easy-to-understand resources on how behavioral science influences adherence, along with practical insights for specific therapy areas. They complement a series of in-depth masterclasses that delve into adherence and behavioral science topics.

Medical professional and patient reviewing information on a tablet.

Enhancing medication adherence with AI-driven personalization

Understanding medication non-adherence: A barrier to health outcomes Non-adherence to medication remains a huge barrier to achieve most favourable outcomes from prescribed treatment, especially in long-term conditions4. In 2018, a report by the Organisation for Economic Co-operation and Development (OECD) revealed that failure to adhere to medical advice led to approximately 200,000 premature deaths annually…

General Topics

Unlocking adherence: The power of motivational interviewing in medication management

Medication non-adherence is a pervasive challenge in healthcare, leading to significant morbidity, mortality, and healthcare costs1. Motivational interviewing (MI) has emerged as a promising approach to enhance adherence by addressing the psychological barriers to medication compliance. Understanding Motivational Interviewing Motivational interviewing is a patient-centered counseling technique that enhances motivation to change by exploring and resolving…

General Topics


The A:CARE program aims to help reinforce the alliance between the patient and their healthcare provider team. A:CARE offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.

A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.



A validated predictive behavioral diagnostic tool
for better health through better adherence.1


A digital solution to help your patients to cope with their
condition and stick to their treatment.


The a:care program is being recognized by national and international
medical societies and public institutions.


  1. De Bock E, Dolgin K, Arnould B, Hubert G, Lee A, Piette JD. The SPUR adherence profiling tool: preliminary results of algorithm development. Curr Med Res Opin. 2022 Feb;38(2):171-179. doi: 10.1080/03007995.2021.2010437. Epub 2021 Dec 11