Welcome and Introduction

Nearly half the people don’t take their medicines as prescribed, and one-third never fill their prescriptions. Globally as well as in India, this is a massive medical challenge that keep people from living their healthiest lives¹,and this only worsens clinical outcomes but also increases morbidity, premature mortality rates, and healthcare expenditures. In 2024, the a:care congress delves deeper into the complexity if human behaviors that drive non-adherence to treatment and solutions that come with new technologies.

1. World Health Organization. Abate E. Adherence to long term therapies: evidence for action. Geneva 2023