Session: The Global Challenge of medication adherence

Globally, it’s estimated that 30-50% of medicines prescribed for long-term illnesses are not taken as directed1. In this session, Professor John Weinman highlights key factors for non-adherence and how behavioral science, combined with digital tools, may help remedy this issue. Prof. Weinman emphasized the need to raise awareness of the depth of non-adherence to medicines and other medical advice citing the issue as “a major public health problem.” To view more from Prof. John Weinman’s full presentation, please watch the video below.


Prof. John Weinman


  1. Sabate, E . (2003) Adherence to long-term therapies: evidence for action. Geneva: World Health Organization.