ADHERENCE & BEHAVIORAL SCIENCE
ADHERENCE & BEHAVIORAL SCIENCE
Adherence to medical treatments is crucial for improving overall population health, but despite medical advances, control over various chronic diseases has not improved, driven primarily by non-adherence to treatments.1,2
of patients never fill their
first prescription.3,4
of patients do not take their medications
as prescribed. 5
of patients stop their
treatments earlier than recommended.4
Globally, poor medication adherence has devastating consequences, including 200,000 premature deaths annually in Europe, €125 billion excess healthcare costs in Europe, and $105 billion in avoidable US hospitalizations each year. 4
ADHERENCE IS A BEHAVIOR
- Most patients state “forgetting” as their main reason for non-adherence. 6
- Recent studies show that providing reminders are only helpful if patients are motivated to take their medicines and comply with their treatment. 7
BEHAVIORAL SCIENCE CAN HELP US TO UNDERSTAND
WHY PATIENTS DO NOT TAKE THEIR TREATMENT
That’s why we created A:CARE, a pioneering program developed in collaboration with leading behavioral science experts. Armed with evidence-based digital solutions, A:CARE aims to transform care and advance health equity through education, insight and coaching:
- Recognizing the challenges of non-adherence
- Improving medication adherence by understanding its drivers
- Changing mindsets from “treating diseases” to “treating people”
Our unique approach to improving adherence represents a new world of educating healthcare professionals and empowering patients, driven by the intersection of behavioral science and technology.
Learn more by exploring our articles and masterclasses