Difference between representativeness heuristics and stereotyping in adherence-psychology
Heuristics are commonly known as “mental shortcuts” or “rules of thumb” that simplify our decision-making process. First formulated in the 1970s by Tversky & Kahneman1, it helps us to make choices in unfamiliar and ambiguous circumstances within a short time with minimal cognitive involvement. It is a way of predicting the plausibility of an event…