To support healthcare professionals in improving adherence, a series of articles has been developped to provide digestible learning resources around the role behavior science plays in adherence, including practical insights relating to therapy areas. The articles provide a useful companion to a series of masterclasses where the subjects of adherence and behavioral science are explored in more depth.

Latest articles

Two systems of thinking: Why do rational people make irrational choices, and how can the answer help us better understand menopause?

Behavioral science indicates that people make decisions, including medication adherence decisions, using two systems of thinking: System 1, which is rapid but intuitive and biased, and System 2, which is rational and reflective but complex. Humans tend to favor System 1 thinking. Understanding the human decision-making process allows for a better understanding of menopausal women.…


Menopause’s impact on women’s lives and adherence to treatment during the peri- and post-menopausal period

When symptomatic, menopause can have a profound impact on multiple aspects of a woman’s life, including work3, family life, and sex life4, among others. Adherence to treatments for menopausal syndrome and other diseases during the peri- and post-menopausal period is crucial to women’s health outcomes.11-14 Menopause syndrome can impact quality of life All women experience…


A Holistic Perspective on the Menopause Transition to Improve the Patients’ Experience

Approximately 1.2 billion women worldwide will be menopausal by 2030.2  A woman’s experience with menopause is complex; it is shaped by various biological, cultural, ethical, social, psychological, situational, and behavioral factors.6  Physicians must consider these aspects during their interactions with menopausal patients to improve women’s health outcomes and quality of life.  Effective peri- and postmenopausal…


Is nudging enough to achieve behavioral changes at short notice?

Nudging is a powerful tool in helping people make the right decisions without forcing them to do so. It has been widely used by public authorities to help the general public adopt behaviors beneficial to them, that otherwise they would tend not to adopt. In his groundbreaking book “Nudge”, Nobel prize winner Richard Thaler gives…

General Topics

Pandemic outbreak management: a behavioral science perspective

Pandemics are not new to the humankind, and the coronavirus is just the latest (and most probably not the last) of them. A considerable number of the pandemics were dealt with medically, through vaccination.1,2 This was the case for polio, smallpox, rubella, to name but few. These diseases had been killing great numbers of people…

General Topics